our company

At SMO Consulting, we understand the unique demands and growth challenges faced by roofing contractors. Founded by industry experts, we provide specialized project management solutions and access to a network of skilled, reliable subcontracted labor crews. Our mission is simple: to empower your roofing business to scale efficiently and profitably, without the common bottlenecks of labor sourcing and complex project coordination.

We act as a seamless extension of your operations, handling the time-consuming tasks of finding, vetting, and managing qualified labor, while also ensuring your projects stay on track, on budget, and to the highest quality standards. This allows you to refocus your energy on what truly drives your business: sales, client relationships, and strategic growth.

Think of us as your dedicated production support team, offering a plug-and-play solution for your labor needs and a proactive approach to project oversight. We are committed to delivering superior results, enabling you to take on more projects, improve your profit margins, and ultimately, build a more robust and successful roofing company. Let SMO Consulting handle the complexities, so you can build your future, one roof at a time.


Meet Our Owner – Shawn Olsen

Shawn Olsen brings nearly two decades of hands-on experience in the roofing industry. He got his start in 2006, knocking on doors in Madison, Wisconsin, as a salesman for a local roofing company. His strong work ethic and dedication quickly earned him a promotion to sales and project management for a national firm, where he managed roofing projects across a wide range of markets.

After more than 15 years overseeing successful projects and building strong client relationships, Shawn founded this company in 2022 with a simple goal: to bring integrity, professionalism, and top-tier service to every roof we touch. Today, he leads our team with a passion for quality craftsmanship and a commitment to helping property owners protect what matters most.